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Privacy Policy

Last updated:

1. Introduction

Beautyelbow Ltd ("we," "us," or "our") operates this website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

2.1 Information You Provide Directly

When you use our contact form, subscribe to our services, or communicate with us, we may collect:

  • Name and email address
  • Phone number (if provided)
  • Message content and enquiry details
  • Payment information (for paid services)

2.2 Information Collected Automatically

We use cookies and similar technologies to collect:

  • Browser type and operating system
  • Pages visited and time spent on site
  • Referring website URL
  • IP address and general location

3. How We Use Your Information

We use collected information to:

  • Respond to your enquiries and provide services
  • Improve website functionality and user experience
  • Send updates about our programmes (with consent)
  • Analyse site usage via Google Analytics
  • Comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under UK GDPR, we process your data based on:

  • Consent: For marketing and analytics cookies
  • Contract: To fulfil services you request
  • Legal obligation: For tax and compliance records
  • Legitimate interests: To improve our services and prevent fraud

5. Sharing Your Information

We do not sell your personal data. We may share information with:

  • Service providers: Email hosting, analytics platforms, payment processors
  • Legal authorities: When required by law
  • Business partners: Only with your explicit consent

6. Third-Party Services

Google Analytics

We use Google Analytics to understand how visitors use our site. Google processes data according to their Privacy Policy. You can opt out via Google Analytics opt-out browser extension.

Google Ads Conversion Tracking

We use Google conversion tracking to measure campaign effectiveness. This requires conversion cookies. You can control this via our cookie settings.

Google Maps

Our contact page embeds Google Maps to show our office location. Google processes location data according to their Privacy Policy.

7. Data Security

We implement technical and organisational measures to protect your data, including encryption, secure servers, and access controls. However, no online system is completely secure. We cannot guarantee absolute security but commit to protecting your information.

8. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Object to processing
  • Request restricted processing
  • Data portability
  • Withdraw consent at any time

To exercise these rights, contact us at info@beautyelbow.world.

9. Data Retention

We retain contact form submissions for 12 months unless you request deletion. Analytics data is retained for up to 26 months. Payment records are retained as required by tax law (6 years).

10. Cookies Policy

We use cookies for essential functionality and, with your consent, for analytics and marketing. See our Cookie Policy for detailed information and cookie settings.

11. Children's Privacy

Our services are not directed to persons under 16. We do not knowingly collect data from children. If we learn we have collected data from a child, we will delete it promptly.

12. International Data Transfers

We operate within the UK. Any international data transfers (e.g., to US-based service providers) are protected by appropriate safeguards including Standard Contractual Clauses.

13. Updates to This Policy

We may update this policy periodically. We will notify you of material changes via email or by posting a notice on our site. Continued use of our services after updates constitutes acceptance of the revised policy.

14. Data Protection Officer & Complaints

For data protection enquiries, contact us at info@beautyelbow.world. If you have concerns about our data handling, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

15. Contact Us

Questions about this policy? Contact us: